/ Type of project: Brand strategy, art direction
/ Photo Credits: Alberto Monteagudo
/ Branding: Narita
When the Rivas family knocked on our door and they told us with their characteristic proximity, the project that they wanted to begin, they transmitted us their excitement and we began to work together with them in the creation of this new line of outdoor furniture.
As consumers of this kind of product, we were clear about what the new brand should reflect: sustainability, experience and innovation but without putting aside the closeness and attraction that a furniture brand should transmit.
Reflecting characteristics such as sustainability, resistance or innovation was a real challenge that we took on capturing them on pictures on natural and warm environments, far away from the aggressiveness of those technical terms.