/ Type of project: Art Direction, Branding, Product and Stands design
/ Photo Credits: Alberto Monteagudo
Peronda’s relationship with Stone Designs doesn’t limit itself to the design of their spaces, they also trusted us to manage the Creative Direction of the brand.
One project that we began with excitement and where we wanted to transmit the values that they had been transmitting since the beginning: experience, passion for detail and professionality.
The wide range of Peronda’s products is the answer to the high demand on the market, where the final client needs to see how different formats are shown. Thanks to the 3D images, we join creativity and technic to be able to reflect the product in the most accurate way from different perspectives.
As passion for detail and care for textures are part of Peronda’s DNA, this had to be captured in the photography of their products, giving prominence to each tile, but getting away from the dull. Getting fresh and poetic environments, where to highlight the brand products was a real challenge that we overcame thanks to a previous study of each element.
To be able to reach a global creative direction, we worked together with Narita for the corporate identity. Thanks to the elegance of the graphics, together with the purity of its manuals, we completed the brand image as a reflection of the values of the company.