/ Tipe of project: Indoor ski resort
/ Location: Madrid
/ Photo Credits: Alberto Monteagudo
/ Video: SnowZone
The ground of the project for SnowZone is to completely change the perception of the visitor in relation to the previous experience. In order to get it, we wanted to generate a 180º turn creating the idea of “going out to the SnowZone” instead of “going into the SnowZone”. In our imaginary, in a ski resort we would never say that we go into the slope, we would say that we go out to the slope. This way, we strength the idea of creating a much more natural space, where people breathes in a more intense way a mountain experience, instead of feeling that they are in a closed artificial space. Just this turnaround in the concept changes completely the feeling of the visitors and gives us a very easy to understand storytelling.
Once we go out to the new SnowZone everything is different. First, we get to a big square flanked by porticos to get sheltered from the cold weather and the snow, like if we were in a Swiss ski resort. A space where some illuminated clouds threaten with snow, and they help us to emphasize the idea of outdoor that we are looking for.
We create a square where the spaces are open and continous, with no architectural barriers and where users find all the offer they need to enjoy a great day at the snow. A new SnowZone, that apart from increasing the space 30% in comparison to the previous one, improves the offer for skiers and companions.
Colours and finishes
All the chosen materials for this project don’t just answer to an esthetical question. All of them have been tested in high mountain and high traffic spaces. All of them have some qualities like resistance or sound absorbing capacities that make them not just appropriate, but optimal for the use in ski resorts.
Given the nature of the project, we chose the use of materials with an extraordinary resistance. The carpet and the wood used for the floor are with no doubt two of the best solutions at a resistance and acoustic level. The tiles in the areas to support the skis, provides the needed hardness so that deterioration is much less than in the previous painting.
Acoustics is a real problem in common areas in ski resorts. Mainly, because to the natural noise in common areas, we have to add the blows of the ski boots in the floor. Something that if it is not well solved could become a real problem. The acoustic solutions that we implemented are very efficient and totally related to the storytelling of the project.